Who We Are

Welcome to ANDA Asset Management Co., Ltd.

We are Korea’s premier boutique investment management firm providing bespoke investment services to some of the world’s largest and leading global institutional investors, including university endowments, financial institutions, public pensions, family offices and accredited high net worth individuals. We are 100% owned by our employees and at the core of our firm’s principal is absolute integrity and a belief that our client’s interests come first. Everything we do is geared towards our client’s investment success.

Our name speaks to our investment philosophy. We want to be "Aligned," "Networked," "Dedicated" and "Agile," all in order to support our long–term relationships with our clients, our employees and other partners. We take pride not in the size of our AUM but the quality and the depth of trust investors have placed in our investment and business philosophy over the years.

The driving force behind our success has been our intense research-driven culture. We have built one of the largest research analyst pools among Korean advisory firms and believe that our in-depth research approach is unique in Korea.

The keys to our success are the same today as they were for me when I began managing money over 20 years ago: a focus on fundamental, bottom-up research, a consistent investment process, a commitment to generating superior long-term risk-adjusted returns and providing exceptional service to our clients across the globe.

Principal Kevin Choi

Investment Strategies

ANDA offers its investment management and advisory services to a wide
cross-section of investors around the globe through three flagship strategies
focused exclusively on Korean equities.
    • The Value strategy looks for deeply undervalued stocks listed in Korea that in the medium to long term will see significant capital appreciation as the market catches up in recognizing the company's intrinsic value characterized by a strong management team, with a robust business model and sustainable strategy that is backed up by strong financial fundamentals and good corporate governance. The fund is intended for investors with longer term investment horizons, and generally comprises of 25-40 stocks at any one time.
    • The strategy offers flexibility to invest across the entire market capitalization spectrum with ANDA opportunistically tilting the portfolio toward the most promising segments. Although there is no limitation on the type of companies ANDA can invest in, it is expected the team will pay more attention to under-followed stocks, and stocks whose valuations are low in relation to their growth prospects.
    • The strategy is long biased due to the tailwind of structural growth in Asia but the team may utilize index derivatives and engage in short selling of individual stocks for hedging and portfolio management purposes.  
    • The Active Return Strategy seeks active return through a highly diversified portfolio of equity and equity-linked securities listed in Korea consisting of multi-year themes that may drive profits across industries. The fund generally comprises of 30-50 stocks with a 1+ year investment horizon.
    • The strategy combines both "value" and "catalyst" elements to identify attractive investment opportunities over the full market cycle. The "value" and "catalyst" components emphasize the traditional elements of value investing based on a large extent on bottom-up fundamental analysis, while technical analysis is used to confirm catalysts.
    • The strategy is not limited or restricted by constraints such as investment style, index weightings, cash levels or market exposure and invests in the Korean market on an absolute return multi-cap basis. The strategy is long biased due to the tailwind of structural growth in Asia but the team may use index futures and/or options for hedging and portfolio management purposes.
    • The Multi-strategy seeks superior risk-adjusted absolute returns with low volatility through rigorous stock selection approach based on a fundamental active management style focused on independent on-the-ground due diligence and research.
    • We have identified structural, market and domestic inefficiencies to capture alpha across several sub-strategies: Special situations, Event-driven, Equity value and Convertibles.
    • The strategy is not limited or restricted by constraints such as size, market direction, index relative performance or maximum cash level requirements and can therefore pursue value-added strategies with conviction.


Corporate Infomation

      Contact Us

      • Address9th Floor SB Tower 318, Dosan-daero Gangnam-Gu, Seoul, Korea 06054
      • Telephone+82 (0)2 2156 2800
      • Facsimile+82 (0)2 2156 2890
      Overseas Investor Inquiries
      Daniel W. Perez
      Domestic Investor Inquiries
      Jong Soon Park